Digital Lifestyles
Six Digital Personalities
INFLUENCERS
The internet is an integral part of my
life. I’m young and a big mobile Internet user and generally access everywhere,
all of the time. I’m a blogger, a passionate social networker with many social
network friends. I’m also a big online shopper, even via my mobile. I want to
make sure as many people as possible hear my online voice.
COMMUNICATORS
I just love talking and expressing myself,
whether that’s face to face, on a fixed line, mobile or on social networking
sites, instant messaging or just emailing people. I really want to express
myself in the online world in the way that I can’t in the offline one. I tend
to be a smart phone user and I’m connecting online from my mobile, at home, at
work or at college.
KNOWLEDGE-SEEKERS
I use the internet to gain knowledge,
information and to educate myself about the world. I’m not very interested in
social networking but I do want to hear from like-minded people especially to
help me make purchase decisions. I’m very interested in the latest thing.
NETWORKERS
The internet is important for me to
establish and maintain relationships. I have a busy life whether it’s my
profession or managing the home. I use things like social networking to keep in
touch with people I wouldn’t have time to otherwise. I’m a big home internet
home user and I’m very open to talking to brands and looking for promotions.
That said I’m not really the kind of person to voice my opinions online.
ASPIRERS
I’m looking to create a personal space
online. I’m very new to the Internet and I’m accessing via mobile and internet
cafes but mostly from home. I’m not doing a great deal at the moment online but
I’m desperate to do more of everything, especially from a mobile device.
FUNCTIONALS
The internet is a functional tool, I don’t
want to express myself online. I like emailing, checking the news, sport &
weather but also online shopping. I’m really not interested in anything new
(like social networking) and I am worried about data privacy and security. I am
older and have been using the internet for a long time
Functionals: The internet is a
practical tool
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